  Aircel on Tuesday launched a new retail recharge card ‘Aircel Pocket Internet Games’.
Pocket Internet Games is a first ever retail initiative that will allow Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.
Aircel has associated with DisneyUTV and Electronic Arts (EA) for providing world-class gaming content to bring alive pocket internet games that would offer more than 1500 titles from EA & Disney’s exhaustive gaming title library for the gaming enthusiasts.
These would include some of the most popular and sought after games like Need for Speed, EA Cricket, FIFA, Medal of Honor and Pirates of Caribbean amongst others. The mobile user can download any number of games and play immediately without staying connected. Moreover, the unlimited internet bundled also allows limitless surfing on mobile.
Aircel has released a series of 6 exclusive card designs for Pocket Internet Games which would be available over the retail counters for mobile users. Depending upon the excitement generated, the company plans to bring in more such designs to refresh the youth interest and engagement with the product. The games are available for almost all the handset types except iPhones, Windows OS & Android (coming soon).
The Pocket Internet Games are available at Rs. 43 and Rs. 69 respectively. The Rs. 43 plan offers unlimited 2G Data for 7 day validity and with Rs. 69 plan one will get unlimited 2G data for 14 days validity.
No Talk Time or SMS will be given in these offers and free gaming link has to be pushed during the validity period.
An Aircel prepaid connection and a GPRS enabled mobile handset is all that one would need to break away from the routine moments of life and enter the exciting world of Limitless Gaming.
Speaking at the occasion, Anil Gupta, Circle Business Head, Delhi, Aircel, said, “The potential in the Indian mobile gaming industry is still untapped. Mobile gaming expected to grow at a CAGR of almost 25% continues to be the largest contributor to the Indian Gaming industry. Since gaming is all that the youth wants to do, Aircel’s Pocket Internet Games offering an exciting bouquet of games, unlimited internet and flexible pricing makes this first ever retail gaming card a very disruptive product.”
Adding further Anil Gupta said, “With unlimited internet & games bundled together, Aircel Pocket Internet Games will definitely enhance the gaming experience and create a benchmark for future gaming products and services.”
“With 120 mn internet connected mobile phones in India and it surely is the ‘golden time’ to maximize the potential of the mobile connectivity and reach out to the existing and potential gamers. Gaming is amongst the most popular entertainment options today amongst the mobile phone audience. Leveraging technologies to provide them with engaging content and enhance the audience experience has always been our motive. It is products like these that will help evangelize gaming in the country and fuel its growth.” said Vishal Gondal, Managing Director – Digital, DisneyUTV
The card’s first look was unveiled by the Chennai Super Kings at a recent ceremony and will be available across India from November 22, 2012. |