Comviva, the global leader in providing mobile financial and VAS solutions, has bagged the World Communication Award 2012 for its mobiquity mTicketing services to Bangladesh Railways in collaboration with country’s two leading mobile operators. The awards were presented at the award ceremony held recently in London.

Comviva's mobiquity mTicketing solution allows consumers to quickly and conveniently book and buy intercity train tickets using their mobile phone. Users can either purchase the ticket using their prepaid mWallet account or over the counter at an authorized operator outlet.

Our mobiquity mTicketing solution offers a quick and convenient train ticket booking services to over 50 million mobile consumers who used to spend around 4 hours to book a train ticket earlier. This award is testament to our pioneering spirit to innovate and empower mobile financial solution providers to meet the evolving needs of their customers”, said Srinivas Nidugondi - Vice President, Mobile Financial Solutions at Comviva said,
 
Bangladesh Railways is the country’s oldest public institution with a 142 year old history and transports 65 million passengers annually and is the most economical and widely used form of transport across social segments. A large population, low levels of consumer literacy, an underdeveloped financial infrastructure and poor penetration of credit and debit cards hampers the growth of digital sales in Bangladesh. In 2011, two of the country’s leading operators, with a collective base of 50 million customers, partnered with Bangladesh Railways to exploit the mobile to retail tickets. The service is available pan- Bangladesh for all destinations covered by the railway network.