Idea, one of the leading telecom brands in India, has now bagged the prestigious World Communication Awards 2012 (WCA) under the ‘Best Brand Campaign’ category at the recently held awards ceremony in London.

Recognised for its popular ‘3G Population Campaign’ this year, Idea continued its winning spree at the WCA awards, second year in a row, making it the only Indian telecom brand to achieve this feat.

The World Communication Awards (WCA) recognize companies and individuals responsible for innovations, achievements and great new services that help in building tomorrow’s industry.

Speaking about Idea’s nomination Rob Chambers, Managing Director, Total Telecom said, “For the second year running, Idea Cellular submitted an outstanding submission for Best Brand Campaign..”

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Idea has emerged as one of the most loved brands in India. It continues to create new benchmarks in consumer communication, further strengthening brand connect with the Indian audience..”