  Actian Corporation, author of the record-breaking Vectorwise analytic database, has announced that Comviva, a global leader in providing mobile financial and VAS solutions, has chosen and deployed Vectorwise to power their Customer Value and Retention solution, Revenue Plus.
This new solution enables telecom service providers to interactively analyze massive volumes of Call Detail Records (CDR) faster and more cost effectively for understanding and acting on customer value and retention.
With 130+ customers in over 90 countries and over a billion end users, Comviva works with leading operator groups in Asia, Africa, Middle East and Latin America. Its Revenue Plus offering is an analytic-driven solution for Customer Value Management and churn reduction, and equips operators with tools to develop strategies to maximize customer lifetime value, loyalty management and win-back customers.
“Our operator customers require support to analyze massive volumes of data interactively,” said Ganesh Jayadevan, Head of Messaging and Business Solutions at Comviva. “Through our association with Vectorwise for our Revenue Plus solution, we would empower our customers to analyze data faster and in a more cost effective manner. With Data Analytics as one of our key differentiators in addition to the mobile value added services, our solution will allow greater customer retention for the telcos at controlled operational costs.”
“We selected Actian’s Vectorwise analytic database, as it enabled our customers to analyze data 10 to 80 times faster and cost effectively. This allows operators to better understand customers, model pricing to optimize network usage, and help operators make faster decisions and decrease churn,” Jayadevan added.
Vectorwise is currently being used to support telecommunications services across Asia, Africa and the Middle East. Comviva aims to expand their presence in 2013 by offering differentiated VAS solutions that leverage best of breed big data analytical technologies that are faster and more cost effective. |