ZenFocus is expanding its distribution network all over India. It has already appointed few distributors in select locations in India but in order to meet the accelerated growth, there is an aggressive plan to expand the dealer and distribution network all over India.
“Before we started the appointment of distributors, our main focus was to design a quality tablet which is acceptable and affordable to a large market segment. We have done this by launching three tablets. We were also busy in building the service network to support our customers all over India. This is also completed as we now have 252 service centers all over India. Now, our immediate focus is to build the distributors’ network which can cover one or multiple states and help us in the distribution of the Tablet. We are very sensitive to our business partners and are looking for distributors all over India,” explained Mike Dhall, CEO of ZenFocus.
myZenTAB is a fully owned brand of ZenFocus. From just 2.5 lakhs in 2011, the Tablet market has grown to almost 20 lakhs in 2011. It is poised to grow further with a demand across almost all levels in India, both big and small cities. “We did not develop a Tablet with gimmicks. Our strategy is simple, focus on quality and maintain affordable price. We are already getting good traction and we hope to get at least 10% market share by 2013,” added Dhall. |