IndiaCast, the joint venture between TV18 and Viacom18 has entered into a multi-year licensing deal with iStream.com, the country’s premium online TV service.The deal will give iStream.com access to IndiaCast’s rich library of content from a bouquet of the network’s 20 channels for its streaming and video on demand services online and Internet-enabled devices including smart phones and tablets.

iStream.com audience will now have access to content from Viacom 18’s leading entertainment channels like COLORS and MTV, TV18’s leading news channels like CNN IBN, CNBC TV18, CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire bouquet of regional channels from the ETV Group.

“This is one of the most important deals we have signed so far. IndiaCast brings to the table, some of the most-watched TV networks in the country, giving us access to one of the largest libraries of news, entertainment and regional content, “says Radhakrishnan Ramachandran, Founder& CEO of iStream.com.

Anuj Gandhi, Group Chief Executive Officer of IndiaCast said, “With a rich library of content already available with IndiaCast, fiction shows to news, this partnership with iStream will help us further our connect with the audience living online.”

iStream.com will have dedicated landing pages for each of these channels and will showcase some of Indian Television’s biggest reality shows like Bigg Boss and India’s Got Talent, fiction shows like Balika Vadhu & Uttaran, popular youth shows like MTV Roadies and Splitsvilla. Besides, with ETV’s bouquet of channels, regional audiences can have their own share of fiction and reality shows, like the hugely popular Abhiskekam and the Rasoi show.

iStream.com adds hundreds of new videos every day to its library of over a 200,000 clips of premium News Bulletins, TV Shows & Movies in five Indian languages from over 80 channels. It also streams 26 news channels, in English, Hindi, Tamil, Kannada, Telugu and Malayalam, live 24/7.