VVIDIA, the fastest growing digital media company, has entered into a strategic alliance with world’s leading mobile handset maker Nokia. Now, Nokia will distribute VVIDIA’s innovative South Asian content in the 150 countries where it has presence.

South Asian Diaspora can now access localized content, created by VVIDIA, by just logging into Nokia Store, on their handsets.

VVIDIA’s has added a new genre in content creation by adding infotainment, fashion and lifestyle, glamour, Bollywood, utilities, short films, Humor, grooming, recipes, devotional, fitness and many more in the existing category of infotainment. Artists, experts and models speaking regional languages are used in videos/contents.

MD & CEO Arunn K Asthaana says, “The partnership will help us offer content to the South Asian community living in 150 countries of the globe, where Nokia has a presence. Nokia users will now have innovative and simple content in their regional language on their handsets.”

“ VVIDIA’s USP lies in its core ability to ideate, produce and distribute customized local vernacular ethnic content (mainly video) and use of its own multi patent pending technology platform VIMEOX, to offer you a never before consumption experience” he added.

VVIDIA creates content of South Asian languages and sensibilities for various media platform including mobile, tablet, IPTV, computer etc. It is the only company producing videos and distributing them through its own intelligent technology platform - VIMEOX. The company’s focus is South Asian mass market and south Asian Diaspora, spread across the world. Moving ahead VVIDIA is also forging ties for South East Asian content. VVIDIA aims to reach out to a subscriber base of 10 million with 30 million video views, by the end of financial year 2012-13.