Icertis, the leading provider of enterprise solutions in the Microsoft cloud, has entered into a strategic partnership with Prasanna Purple Mobility Solutions Pvt Ltd, a pioneer in surface mobility solutions for mass transit operations.
 
Prasanna Purple Mobility Solutions will roll out the Icertis PublicTransport Management product to make its bus operations one of the most efficiently run public transport service in the country. Leveraging the latest advances in cloud technology, Icertis PublicTransport helps city and inter-city bus operators optimize efficiency and maximize revenue. The advanced technology of the product will provide Prasanna Purple Mobility Solutions with a centralized bus network planning capability to optimize routes, schedules and driver utilization, as well as a best-of-breed fleet management and maintenance platform.
 
The partnership will revolutionize public transportation in India by also offering world class in-bus information and entertainment services. In-bus infotainment as a service has never been fully available to bus passengers in India. The new infotainment systems will provide travel and location specific information to passengers, such as popular tourist attractions, historical facts, shopping avenues, advertisements, and so on, in addition to transmitting social and security related messages.
 
The two companies will also collaborate to deliver a hi-tech and contemporary travel experience to passengers, who will soon be able to check bus schedules, route details, estimated travel time and fares, bus timings, as well as traffic information both online and on mobile devices, all in real time.
 
Prasanna Patwardhan, Chairman and Managing Director, Prasanna Purple Mobility Solutions said, “The strategic alliance with Icertis marks an important milestone in our long term commitment to the development of an effective, reliable, and engaging bus transportation system. We are excited about harnessing the power of this next generation of information technology product to transform our people transportation operations into the best network in India.”