Amazon Web Services has said that Amazon Redshift, a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud, is now broadly available for use.

It said that with a few clicks in the AWS Management Console, customers can launch an Amazon Redshift cluster, starting with a few hundred gigabytes and scaling to a petabyte or more, for under $1,000 per terabyte per year.

Since Amazon Redshift was announced at the AWS re: Invent conference in November 2012, customers using the service during the limited preview have ranged from startups to global enterprises, with datasets from terabytes to petabytes, across industries including social, gaming, mobile, advertising, manufacturing, healthcare, e-commerce, and financial services.

Traditional data warehouses require significant time and resource to administer. In addition, the financial cost associated with building, maintaining, and growing self-managed, on-premise data warehouses is very high. Amazon Redshift not only significantly lowers.

“When we set out to build Amazon Redshift, we wanted to leverage the massive scale of AWS to deliver ten times the performance at 1/10 the cost of on-premise data warehouses in use today,” said Raju Gulabani, Vice President of Database Services, Amazon Web Services. “With order of magnitude improvements in price/performance, Amazon Redshift makes big data analytics accessible to more people, allowing large organizations to analyze more of their data and smaller ones to afford fast, scalable data warehousing technology. We are delighted by the excitement from our preview customers as they’ve experienced the performance improvement and lower costs that Amazon Redshift delivers.”

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