Huawei which launched a large-scale global consumer marketing campaign Ascend to New Heights in 45 countries has said that the campaign has got huge response. The campaign is aimed at boosting its brand awareness.

Huawie said that this is the first time it rolled out such a large-scale campaign around the world targeting millions of consumers in 45 countries and territories.

The ‘Ascend to New Heights’ campaign began on November 12, 2012 and concludes today, with a gala dinner hosted by Huawei Device in the super-five-star Burj Al Arab Hotel, Dubai for the grand prize winners who hailed from countries as far and wide as Italy, Norway, Indonesia, Poland and Mexico. The event also kicked off the start of a luxury all-expenses paid three-day trip in the City of Gold, where they will experience a private helicopter ride, Safari Desert camp and a private city tour to explore Dubai’s historical wonders.

“The ‘Ascend to New Heights’ campaign marks a significant milestone for Huawei Device and is demonstrative of our transformation into the consumer space,” said Jacky Li, Global Retail Marketing Director, Huawei Device.

Huawei received tremendous response from the 150 grand prize winners. Georgiana from Romania described winning the prize as ‘a dream come true.’ Another grand prize winner, Sandra Adriani from Indonesia, was thrilled to have the opportunity to take her very first trip abroad.
 
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