Konka, the leading global consumer electronic and mobile phone brand has made its debut in the Indian market with launch of a  range of Android based Smartphones with Mak Mobility.

 The company has launched its first smartphone ‘Expose', a brilliant camera Smartphone.Konka said thatit is keen to be an active player in the nearly exploding Smartphone market in a planned and sustained manner as the Indian market presents.

“The brand offers the right combination of features at ‘just the right price” it said.

 “In today’s era, Smartphones have become an integral part of user’s life. Our brand strategy is designed around this simple fact - Konka Smartphones offer you the very best of technology, designed around your needs and aimed at simplifying your life. With the mobile consumers’ increasing preference for high end handsets, we see a big opportunity for this segment in India “said, Li Hongtao, Chairman, Konka Mobiles.

 Manish Pengoriya, Director Mak Mobility, said, "The brand is making a confident and clutter breaking entry with their “Konka Mobile, part of your life” campaign that is centered around the approach that Konka products are designed around consumer needs and certainly not as a cheaper alternative.  With this launch, the products will focus on the ‘young at heart’ generation of tech and style savvy individuals.”

Manish Gupta, Product Marketing Head for Konka Smartphones, further added,“Consumers are unique, and each is seeking features and benefits that fit his or her lifestyle. Hence, for us at Konka, segmentation of market is very important. We will go beyond just specifications and offer an enhanced product experience. Our initial Smartphone product range is designed around four clusters; executive, picture and camera, music and fashion/style.”
  
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