  Telcos like Aircel, Idea Cellular, Tata Docomo on Monday launched the new BlackBerry Z10 smartphone for their customers in India. Thelaunch coincides with the national launch of the BlackBerry Z10, which is the first smartphone powered by the re-designed, re-engineered and re-invented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience.
Tata DoCoMo announced a special offer of Unlimited 899 plan for BlackBerry Z10 customers. The offer will allow customers to enjoy unlimited mobile Internet and unlimited local calls on any mobile or fixed-line network across India at a fixed monthly rental of Rs 899.
Aircel is offering a new range of exciting usage plans for both prepaid and postpaid subscribers. Aircel’s subscribers will enjoy integrated service bundle of data (1GB data), voice (250 minutes Aircel to Aircel / month) and SMS (250 Aircel to Aircel / month) for 3 months at a recharge of Rs. 153.
Gurinder Singh Sandhu, Head-Marketing, Tata DoCoMo said, ‘We are delighted that we are partnering with BlackBerry to bring world's latest smartphones like the BlackBerry Z10 to India. We look forward to providing our customers a better experience and services along with BlackBerry smartphones on our networks."
Anupam Vasudev - Chief Marketing Officer, Aircel said, “There is an inherent growth in Internet consumption due to the high level of penetration of smartphones and we are happy to offer exciting usage plans to compliment the new BlackBerry Z10.”
Sunil Dutt, Managing Director for India at BlackBerry said, “We are pleased to work with Tata DoCoMo, Aircel and Idea to bring customers in India the powerful new BlackBerry Z10 smartphone. Backed by their network and service plans, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, and easy access to multiple social networks.”
The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and Idea is offering a smarter experience along with compelling 3G plans for customers backed by its gold standard 3G network.
BlackBerry on Monday launched its much awaited Z10 model in Mumbai. The device with 4.2 inch Capacitive Touch Screen is priced at Rs. 43,490.
With its launch the race for high-end smartphones will further intensify with corporate executives having a much simpler choice as they usulayy associated the BlackBerry brand.
As far as the competition is concerned, it will give tough time to Apple’s iPhone 5 and Samsung Galaxy S3. The price range of the three is in the same bracket. It is interesting to see whether the struggling BlackBerry would regain its position in the market with much hyped BB 10 OS.
It comes fitted with a 4.2 inch touch screen that gives a display resolution of 768x1280 pixels. Bluetooth 4.0 with A2DP allows you to share files faster. The user can capture moments with its 8MP rear camera and video chat with the 2MP front camera.
The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with Idea’s network and service plans, BlackBerry Z10 customers will benefit from the re-invented communication experience, seamless multitasking, and easy access to multiple social networks.
With BlackBerry 10, every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:
• Peek and Flow into the BlackBerry Hub – A new mobile computing paradigm where what matters to customers is always only one swipe away
• Keyboard – Understands and adapts to customers, so they can type faster and more accurately
• BBM (BlackBerry Messenger) – Allows customers to share things with the people that matter to them in an instant
• BlackBerry Balance technology – Protects what is important to customers and the businesses they work for.
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