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ZTE unveils world’s first Smartphone featuring Dolby Digital Plus
TT Correspondent |  |  28 Feb 2013

Dolby Laboratories has said that announced that ZTE will feature Dolby Digital Plus with a next-generation processing engine in a wide range of ZTE smartphones and tablets, including the ZTE Grand Memo, the world’s first smartphone with this particular Dolby sound technology.

"Delivering a quality entertainment experience is key to meeting the needs of today’s mobile consumers,” said He Shiyou, ZTE EVP and Head of the Mobile Devices Division. “By working with the world’s audio leader, Dolby, we can bring the rich, immersive audio experience envisioned by the music artist, film director, or sound designer to smartphone consumers on the go.”

Mike Chao, Managing Director, Dolby Laboratories Greater China said, “Great sound is essential to great entertainment, whether you are enjoying your entertainment in the movie theatre your living room television, or your smartphone. ZTE shares our commitment to great sound and with the ZTE Grand Memo, consumers can now have a great entertainment experience anywhere they go.”

Dolby is an essential part of entertainment in the cinema and living room. Dolby audio solution is fast becoming the preferred way to deliver high-quality sound for mobile entertainment. Dolby Digital Plus is developed for and embraced by artists, operators, carriers, and device makers worldwide and is now available on more than one billion products, including HDTVs, smartphones, tablets, PCs, game consoles, and Blu-ray players.

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28 Feb 2013(IST)  
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