Apple has offered its apologies to China after it received flak from the media  for its shoddy repair policies.

Apple CEO Tim Cook was quoted by Associated Press as saying, “We’ve come to understand through this process that because of our poor communication, some have come to feel that Apple’s attitude is arrogant and that we don’t care about or value feedback from the consumer”.

He said that for the concerns and misunderstandings passed on to the consumer, the company expresses its sincere apologies.” Apple posted his statement in Chinese on its website Monday

The company in the statement also assured of revamping its repair policies, boost communication with Chinese consumers and strengthen oversight of authorized resellers, Time reports.
   
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