As part of its aggressive market strategy on Apple’ home turf, Samsung has decided to install more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month.

This will provide an opportunity for the consumers to experience Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location.

It said that by early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.

“The shops enable consumers to interact with and buy Samsung’s latest mobile products and experience how the devices connect together to enrich their lives”, it said. 

Dale Sohn, president of Samsung Telecommunications America said “With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics”

He said that consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience.”

The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.

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