Facebook has announced an ongoing effort to simplify its offerings. In the next six months, it is  planning  to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about, be it in-store sales, online conversions, app installs, etc.

It said it has few ways to accomplish this goal-Eliminate redundancies.

“We noticed that many ad units accomplish the same goals, so we’re cutting out these redundancies. This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments” it said in blog.
  
It also means removing the online Offer product because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. It said it is going to start making these changes in July.
 
Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when one creates a Page post photo ad, it will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories.
 
“We know social enhances ad resonance; people are influenced by this type of word-of-mouth marketing. Research from Nielsen, comScore, and Datalogix shows that social context can drive awareness and return on ad spend, so we want to make it easier to add it to our ads. These changes will happen in the fall.”
 
In the coming weeks and months, marketers will start to see these streamlined changes to our ads solutions.

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