Calling it a part of its strategy to democratize data Vodafone India, one of India’s leading telecommunications service providers, has a massive 80% price cut in charges for its data customers.
 
According to industry experts other operators may follow suit which may trigger price war. With smartphones becoming a rage in India and internet a need, operators may go for deals with handset makers in a big way.
 
This rate would be applicable for all pre-paid and post-paid customers using 2G network on a ‘Pay as you Go’ basis.
 
It has been launched in Karnataka, UP West and MPCG and will be rolled out nationally in phased manner.
 
The company is betting on the growing mobile penetration in the country which can play a major catalyst in internet penetration which presently is not significant.
 
Aircel said that the rate cut from 10p/10KB to 2p/10KB will make internet access affordable for customers who use mobile internet in a limited way. These new charges are the lowest in market making them extremely attractive for all customers.
 
Vivek Mathur, Chief Commercial Officer, Vodafone India said, “This 80% reduction in data charges for customers using 2G network is an important step in this direction and we are confident that this move will facilitate in faster adoption and better usage.”

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