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Blackberry officially adopts its iconic brand name
TT Correspondent |  |  15 Jul 2013

BlackBerry has announced today that the Company’s shareholders have approved a special resolution to change the Company’s name from Research In Motion Limited to BlackBerry Limited at the Company’s annual and special meeting of shareholders held on July 9, 2013 (the “Meeting”). Articles of Amendment have been filed to effect the change immediately.
  
The Company first announced that it would adopt the name of its revolutionary BlackBerry smartphone on January 30, 2013. The move consolidates the Company’s brand into a single cohesive global presence. The Company has been trading as “BBRY” on the NASDAQ Stock Market and “BB” on the Toronto Stock Exchange since February 4, 2013.
 
“The name change to BlackBerry from Research In Motion comes at a pivotal moment in our company’s history,” said Thorsten Heins, President and CEO. “BlackBerry changed the world when the first products were introduced in 1999. Today, we are charting a new course in mobile computing, creating new products and services under an integrated, branded organization. Our new name delivers on our iconic brand’s reputation for keeping people moving and productive in an ever connected world.”

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15 Jul 2013(IST)  
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