MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, has launched what the company claims world’s first triple-SIM technology for 3G Android smartphones.

Through this the company is betting on the widespread demand for multi-SIM devices in emerging markets. The technology was recently commercialized in Brazil by Optimus L4II smartphone from LG Electronics.

Buoyed by the success of its popular dual-SIM predecessor, 3G Triple-SIM technology allows for three SIM cards to be used simultaneously. Each can receive calls, transmit data, send SMS messages and remain in standby mode concurrently without consuming excessive battery life.

A key feature of the 3G Triple-SIM solution is its high level of stability, which prevents the occurrence of dropped or poor-quality calls, and reaffirms MediaTek’s reputation as the leading producer of multi-SIM chipset technologies.

“MediaTek has long provided state-of-art solutions for multi-SIM mobile devices. 3G triple-SIM is yet another example of that, says Brian Kwon, Head of Product Planning Group from LG Electronics. “Thanks to its groundbreaking technology, our new smartphones will significantly expand the connectivity options of our customers, and in so doing allow them to take advantage of multiple tariff plans.”

Beyond its pioneering technology, the 3G Triple-SIM technology also serves as a turnkey solution for manufacturers through its built-in user interface, which enables end-users to directly adjust or turn off the multi-SIM function if and when desired.

“In many emerging markets, multi-SIM support has become an absolute requirement. By creating a comprehensive total solution packed with premium features and advanced technologies, MediaTek is not only catering to end-user needs, but also attracting the attention of the world’s tier-one device makers, says Jeffrey Ju, GM of MediaTek’s Smartphone Business Unit. “With our long line of exciting new products in the works, we expect to bring many more affordable-premium mobile device solutions to emerging markets and others in the near future.”

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