Etisalat Group has signed a pact with Samsung that will lead to an influx of some of the most sought after telecommunications technology in Etisalat’s 15 operating countries in the Middle East, Africa and Asia.

“By securing this innovative partnership, we are benefiting communities in our operating countries and helping provide a richer communications experience,” said Rainer Rathgeber, the Chief Commercial Officer at Etisalat Group. “Our customers will have a plentiful supply of Samsung’s cutting-edge mobile technology and some products will get to the market quicker than before.”

As a result of the deal, Samsung will deliver a wider range of products to Etisalat that will give customers more choice and priority access to popular models. The partners will also team up for roadshows, workshops and product launches.

Rathgeber signed the memorandum of understanding at a ceremony in Seoul, South Korea, earlier this week with Sunghak Jang, Vice-President, Samsung Mobile business, Middle East and Africa. The agreement promises cooperation in areas such as product release, pricing, sales, public relations and marketing, distribution and joint events.

“The markets Etisalat operates within represent significant areas of growth for Samsung in the coming years, and we look forward to strengthening this partnership across MENA and Asia,” said Sunghak Jang.  “We of course anticipate increased sales and deeper mobile penetration, as well as all the benefits that come with technological development, like increased prosperity, in many of Etisalat’s markets.”

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