Seventynine, a business unit of Networkplay Media Pvt. Ltd. and a subsidiary of Gruner+JahrIndia has tied up with Living Media India Ltd (India Today Group) to deliver video and other ad solutions on its App and WAP properties on mobile.

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LMIL has deployed Seventynine’s flagship product app jacketTM on its apps including but not limited to Aaj Tak, Headlines Today, Business Today and India Today. App jacket will enable video, rich media and regular banner ad inventory on the apps.

Kalli Purie, Chief Synergy Officer at LMIL, said: “At LMIL we are positioned uniquely as a leader in the business of news and increasingly niche interests like health and lifestyle. Our users are aware and demand a better experience every day. Our association with Seventynine will enable us to monetize our apps effectively while allowing the users a unique engaging yet non-interfering experience.”

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Chirag Shah, Co-founder Seventynine said: “app jacketTM is uniquely positioned to deliver the best monetization for LMIL’s app with its superior patent-pending technology and the ability to seamlessly integrate video and rich media ads on the apps. Its technology enables superior viewing experience so that even 2G users are able to view high quality video ads seamlessly and without any lag. We are the first in the country to develop and deploy such a technology.”

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Deven Dharamdasani, Co-founder, Seventynine added: “We are glad to be partner with LMIL. They have great products and a significant user base. We have the capability to match that user base to some of the largest brand advertisers in the country. We thank LMIL for their trust in us, and look forward to a great business innings together.”

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