Singapore-based mobile technology start-up, U2opia Mobile, has extended their USSD platform and hostes USSD gateway on cloud.

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USSD (Unstructured Supplementary Service Data) is a session-based technology that enables access to social and content services on mobile without an Internet connection. Among its most popular implementations is Facebook for USSD, which allows users to access Facebook on mobile, without internet. Its other implementations include access to Twitter, Google Talk and a host of content services.
 
With this innovation, the final barrier is removed for any telecom carrier to implement USSD services on its network, as it removes all dependency on the carrier’s own USSD gateway.

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By deploying the USSD gateway on cloud, implementing USSD services becomes a plug-and-play process for any operator, vastly reducing the time and resources required. It successfully removes all hardware dependency from the process, making its implementation, as easy as a single-day process.
 
The first deployment of USSD gateway on cloud has been with the Tigo Group across El Salvador, Paraguay and Bolivia and the service has already racked up close to 70,000 users in the space of two weeks.

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Sumesh Menon, CEO, U2opia Mobile, said, ‘While services powered through Fonetwish were a runaway success in practically every country we entered, deploying services through the host carrier’s USSD gateway did present a layer of complexity. There would invariably be issues relating to hardware, bandwidth and so on, thereby increasing the time needed for implementation.
 
U2opia Mobile pioneered the implementation of social and content services through their USSD platform Fonetwish in 2010 and now have operations in 25 countries across Asia.

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