TeleDNA announces a strategic partnership with Cloudmark to bring SMS security solutions to India. TeleDNA is a leading VAS infrastructure solution provider in India.

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This will provide broad array of VAS solutions to Telcos on GSM, CDMA, 3G and LTE. Cloudmark is the global leader in messaging threat protection for communication service providers. Major Telecom operators in India, Idea Cellular, Aircel, Tata & Uninor have selected TeleDNA to launch Anti-Spam solution on their networks.

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Telcos and subscribers have long been subjected to spam SMS from telemarketing, marketing promotions and SMS scams. As per the announcement made by the Minister of State for Communication and Information Technology, Telcos have received half a million complaints on Unsolicited Commercial Communications (UCC) from Sep 2011 to April 2013. Only 5-10% of the total UCCs are reported to the authorities, which puts the real UCC numbers in the range of 5 to 6 million.

TRAI has implemented various regulations to address this issue, but has seen only partial success. Today Telcos and Regulatory authorities are voicing out a need for strong technical solution to address this issue.

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The GSM Association (GSMA) and Cloudmark have collaborated to create the GSMA Spam Reporting Service (SRS). This global initiative enables subscribers to immediately report SMS spam and messaging abuse to their service provider. The provider automatically forwards the reported message to the GSMA SRS service where it is analyzed using Cloudmark's advanced message fingerprinting technology. Cloudmark then corroborates the data and produces an analysis of attacks within the reporting provider's network.

 “Mobile spam is now a global issue that requires a potent combination of local knowledge, worldwide intelligence, and deep understanding of advanced technology to defeat. TeleDNA and Cloudmark provide the perfect partnership for the Asian Subcontinent and beyond,” said Neil Cook, CTO, Cloudmark.

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