  Apple on Tuesday announced its much talked about and anticipated iPhone 5S which the company claims is the most forward thinking phone anyone has ever made. The device is made of high-grade aluminum.
Apple said that it will be available for pre-order from September 13th and will cost $199 for the 16 GB version. The 32GB version will have a price tag of $299 and the 64GB smartphone is priced at $399. From September 20, it will be sold in US, Australia, Canada, etc.
It will be available in silver, gold and a 'new space gray' colours.
The phone will run on A7, a new 64-bit chip from Apple's stable, the first ever on a smartphone. The company claims that It's over twice as fast in speed.
Apple's latest operating software, the iOS 7 has been completely reengineered for 64-bit. Apple's apps are also 64-bit.
Its M7, a motion co-processor that will work along with A7. The phone has a battery life of 10 hours with 3G, said Apple. "It has a battery life of up 10 250 hours on standby. Battery is better than the iPhone 5. It comes with Touch ID system.
"The ring around the home button is just a detection ring which turns on the Touch ID sensor," said Apple. "The home button is sapphire so it won't scratch. It can handle multiple fingerprints too," Apple said.
Apart from this, Apple also launched a new entry level smartphone, the iPhone 5C, made from the 'incredible technology' of the iPhone 5. Some time back there were reports of Apple going for cheap phones to expand its market. Though later the company denied such reports.
The phone runs on a A6 processor, the same as iPhone 5. The phone has a slightly larger battery than iPhone 5.
The device sports an 8-megapixel rear camera. It has a new HD Face Time feature on the front, which according to Apple supports larger pixels.
Apple said that it supports more LTE bands than any other smartphone in the world. Dual-band Wi-Fi, Bluetooth 4.0.
This smartphone will be available in green, white, blue, pink, and yellow colours.
The device will have price tag of $99 for the 16GB version and $199 for the 32 GB one, the cases will cost $29 each.
The launch of these two devices is being seen as a ploy to expand iPhone market beyond the high-end segment of the market to pose a challenge to Samsung.
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