Vodafone Business Services (VBS), the enterprise arm of Vodafone organized a seminar in Delhi on Wednesday to connect with medium enterprises (MEs) and understand their business challenges.

Radhakrishnan Pillai, Director, Chanakya Institute of Public leadership and the author of the book, Corporate Chanakaya discussed about the Chanakya’s century-old wisdom from the ‘Arthashashtra’ and its implications in today’s business scenario.

To enhance the abilities of business leaders, D. Shivanandan, former Police Commissioner of Mumbai shared his real life experiences of an able performance-oriented police officer and recommended different pragmatic approaches to sustain leadership.

Deepak Pande, Executive Vice President - SME Sales, Vodafone Business Services addressed the leaders of medium enterprises. He discussed about their path breaking initiative, Drive into The Big League (DiTBL) Season 3, and plans of Vodafone Business Services to support the medium sized business community and provide them with a platform for easier and faster path of growth.

DiTBL Season 3 will provide one Indian medium enterprise (Rs100-500 crore company) once-in-a-lifetime opportunity to put their company logo on the Vodafone McLaren Mercedes race cars that will race at the Indian Grand Prix 2013, to be held in Delhi fromOctober 25 to October 27, 2013. This is the last chance for Indian MEs to put their company logo along with multi-billion dollar brands, to be viewed by millions of TV viewers across the globe.

Delhi is one of the key markets for VBS as the state houses a large base of MEs. The growth in SME segment is clearly outpacing the large enterprise growth and this is likely to continue as SMEs expand in order to compete with larger businesses and also benefit from outsourcing some of the large enterprises work to smaller businesses. According to Department of Science and Technology, the contribution of small and medium enterprises to India's GDP is expected to increase to 22 percent by 2020, from the present 17 percent.

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