Times Internet (TIL), has entered into a strategic partnership with Ziff Davis, Inc., a leading all-digital media company specializing in the technology, games and men’s lifestyle markets with over 120 million in-market buyers every month.

Via this partnership, Times Internet will manage and drive local Indian destinations for IGN (IGN.com) and AskMen (AskMen.com), the premium gaming & men’s lifestyle sites.

As part of the collaboration, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India, as well as the significant media opportunity they bring to the country. The partnership will help TIL grow an already-strong vibrant digital community of Indian consumers passionate about games, entertainment and lifestyle. TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally.

The partnership grows the list of brands under the Times Local Partners (TLP) group - which is an initiative by Times Internet to partner with global digital companies. IGN and Askmen join the fledgling TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker and Business Insider.

Satyan Gajwani, CEO, Times Internet, said, “ skMen will augment our leadership in men's lifestyle content offering and deliver the best to our users and advertisers in the coveted male 18-34 demographic.”

Vivek Shah, CEO, Ziff Davis, said,“By teaming up with local publishing experts in their markets, Ziff Davis continues to grow the influence of our brands, and allow marketers to deliver global advertising campaigns with local relevance and engagement.”