Revenue generated through mobile messaging is expected to hike to 165 billion dollars by 2011 forecasts Acision, a global messaging firm.
According to Acision, messaging service has tremendous growth in Western Europe and South East Asia.
The company has also laid down five step action plan from telecom operators to double their messaging revenue for the coming four years.
The steps comprises of- personalizing the messaging experience, forming tie-ups to expand mobile messaging to the fixed environment with converged messaging, subsidizing revenues generated through mobile internet, mobilizing enterprise applications and controlling the mobile marketing opportunities. |