Canadian handset manufacturer BlackBerry on Monday announced a 13% cut on Q10 QWERTY smartphone as part of special offer valid till January 26th, 2014. It will now be available for Rs 38,990.

The company had announced the device 3.1-inch Super AMOLED touchscreen in June for Rs 44, 44,990. In the recent months the sale BlackBerry handsets has declined in India.

BlackBerry in a statement has said that the reason for the cutting the price Q10 in the Indian market is to “help the brand to reach out to more potential customers and qwerty keyboard loyalists.”

 “There are several customers in India who love the physical QWERTY experience offered by BlackBerry. At this compelling price point, QWERTY loyalists can take advantage of the powerful BlackBerry 10 platform as well as the unique QWERTY experience that the BlackBerry Q10 offers”, said Sunil Lalvani, Managing Director India for BlackBerry.

The company had resorted to the similar price cuts of BlackBerry Q10 andBackBerry Z10 in October as part of festive season promotions.

BlackBerry Q10 comes with a 3.1-inch Super AMOLED touchscreen with 720x720p resolution and runs on BlackBerry 10 operating system. It has Qwerty keyboard which has been received well by the people. It is powered by a dual-core 1.5GHz processor, has 2GBRAM, and comes with 16GB internal storage and microSD storage up to 64GB.

BlackBerry Q10 has 2G, 3G, 4G, Wi-Fi, Bluetooth 4.0, NFC and micro USB 2.0 as connectivity options. It comes with an 8MP camera with LED flash on the rear, while a 2MP unit is located in the front. The 2,100mAh battery of the phone offers talk time of up to 10 hours.