txtWeb, a global text-based app platform from Intuit Inc. and Karbonn Mobiles, India's leading mobile phone brand have entered into a license and distribution agreement to make available a range of apps via the txtWeb app platform on Karbonn phones.
 
Karbonn phone users will have access to information ranging from academic content, social networking, sports, breaking news, financial tools, games and more, through simple SMS at 50 paise per query or Rs.1 per day for unlimited queries on subscription. txtWeb continues to be at the forefront of innovation allowing millions of users across India to access relevant content through text-based apps embedded in the Karbonn phones.
 
"Karbonn is a leading mobile manufacturer in India that has bridged the digital divide by offering mobile phones at affordable prices to users across market segments. We are delighted to partner with Karbonn to equip their phone users with the world class features of txtWeb that gives them the power of the internet," said Manish Maheshwari, Managing Director, txtWeb.
 
"At Karbonn we are excited to collaborate with Intuit to offer affordable, real time information and content to Indian mobile users via the txtWeb platform. Intuit txtWeb fits into changing dynamics of VAS segments in India and have conviction about product given low cost for users. I would look towards Intuit to continue its innovation and expand platform with innovation as per the user adoption pattern" said Ashish Aggarwal, Executive Director, Karbonn Mobiles.
 
txtWeb is a global platform where anyone with any mobile phone can create, discover and consume Internet and txtWeb-only content and services just by texting keywords to one national number. Currently, txtWeb has over 11 million users from India using one or more of the 3500 active apps built by developers and businesses across India.
 
Commenting on this partnership, Devendra Prasad - Head VAS, Karbonn Mobiles said, " As a dominant device player in the segment, Karbonn is looking at providing simple-to-use VAS services, in-house, or through third party developers. The Intuit partnership is poised to bring forth innovations by complying with all regulatory guidelines."