Dove real beauty sketches, Lifebuoy help a child reach 5, Kitkat Dancing babies and Sony Xperia z are among the 10 most popular ads on YouTube in India,
 
YouTube is becoming a popular platform to run Global brand campaigns.  Unlike television where content distribution is limited by the reach of the channel it is broadcasted, YouTube campaigns have a global impact and reaches out to the global netizens.
 
Other ads which figure in the top 10 list are- Evian baby and me, Samsung Galaxy S4, Cadbury 5 star, Google Reunion Campaign and Old spice Mantastic Man. 
 
 With the growing Internet user base in India, many leading brands are now making web only or web first campaigns, releasing their campaigns on web first.
 
These are exciting times for creative professionals as they have the freedom of going beyond 30 second limit, establish open communication with the consumer and inspire people to share the ads with their circle of friends.
 
Creative professionals are experiencing a new high in the era of digital platforms, which is unshackling the talent of highly skilled advertising professionals in India.