Panasonic India on Tuesday forayed into feature phone segment with launch of two new phones- EZ240 & EZ180. So far the company was focusing on smartphones category.

EZ240 & EZ180 are priced at Rs. 1,790 and Rs. 1,350 respectively and have been made available to consumers across retail outlets and chains in India from 2nd February, 2014.

The new phones offer a great battery life, Hindi support and security features like mobile tracker, security Inbox & application privacy which certainly redefine the feature phone space through value and consistency.

The company said that the latest offerings aim to fuel user-adoption and reach out to the masses reinstating the brand’s commitment towards bringing the best of technological innovation to its customers at an attractive price.

Manish Sharma, Managing Director, Panasonic India expressed “With these new offerings, Panasonic is focusing on expanding beyond the metros and delivering a remarkable mobile experience to the Indian mass consumers in tier II & tier III cities. This launch is a testimony to the company’s focus in reaching out to these markets which are increasingly price-sensitive perfectly matching to our consumers’ needs for affordable solutions.”

The newly launched phones are designed to seamlessly prioritize and merge the vital mobile purposes that matter most to customers across diverse markets, resulting in ultimate end-to-end mobile experience that is making intelligent living affordable to all.