Vodafone India has entered into a strategic partnership with Star India, the country’s leading media network, to create a distinctive multi-sports offering, ‘Vodafone Sports’ portal on Vodafone Live.
This offering is a first-of-its-kind service that brings the best on track, on court and on field action to feature phones as well as smartphones and allows customers access to a variety of creatively packaged prime sporting content on the go.
Vodafone Sports powered by starsports.com will offer customers premium live and curated in-depth content built around some of the most popular sports in India such as Cricket, Football, Tennis, Hockey, Golf and Motorsport. Vodafone Sports is being launched with Cricket, Football and Hockey and will rapidly cover other major sports like F1, Tennis etc.
As a result of the tie-up with Star, customers using Vodafone Sports will have access to an exhaustive array of legal, unadulterated content at their fingertips, including all the latest news, trivia, scores and results, instant access to live matches, interactive video scorecards, exclusive insight and analysis, columns, photos and wallpapers across sports.
Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.”