Aircel, on Thursday announced a unique partnership with mydala.com, India’s leading online deals and most preferred mobile marketing & service platform, to launch ‘Aircel Joys’. Through this exclusive partnership, Aircel customers can avail exciting deals and discounts upto 90% from a vast range of categories such as Entertainment, Lifestyle, Shopping, Hospitality, Personal Care and others. Good deals and discounts along with an easy transaction mode will make ‘Aircel Joys’ a preferred choice amongst the subscribers.
 
Anupam Vasudev, Chief Marketing Officer, Aircel said, “As a brand, Aircel has always understood the pulse of the youth and introduced innovative products and services by offering “Extra” to its customers. Aircel Joys will definitely excite our customers as it caters to their specific needs. They will have the advantage to avail offers from across 152 cities with more than one lakh exciting deals. Through this initiative we will strive to provide our customer unbeatable deals in various towns across varied categories basis their location and buying pattern”.
 
Speaking on the partnership, Anisha Singh, Founder and CEO, mydala said, “We are delighted to partner with Aircel and provide a unique mobile platform to its users. Considering the growing number of mobile phones, mobile data users and the consumer psyche for buying something which is available at a unique price point and convenience, we hope to provide Aircel users with further savings and value. Aircel Joys is bound to become very popular amongst the users and we intend to take this a step further”.
 
‘Aircel Joys’ empowers Aircel customers with the convenience of shopping on the go from a vast bouquet of brands, products and services. Aircel subscribers need to dial *121*787# to browse through the menu and select the deals as per their requirements. The customers will have the flexibility to choose from 3 easy payment options: Pay per coupon option which would range from Re. 1 to Rs. 49; Multiple deals for Rs. 5 per 2 deals for 2 days and unlimited deals pack for Rs. 30/month. Aircel Joys can be used by both pre-paid and post-paid customers.