Samsung on Friday unveiled a free music service for users of its Galaxy smartphones, entering a crowded market that includes Pandora, Spotify and Apple's iTunes.

The service dubbed "Milk Music" will offer some 200 ad-free radio stations to US customers with Samsung Galaxy devices.

Milk is powered by the radio service Slacker. The company suggested it may take a page from Apple by offering "unique music programming from top selling and emerging artists" available exclusively through the platform.

It will have 200 genre-based and curated stations and some 13 million songs, and like other service will allow six song skips per hour per station.

The South Korean Electronics giant, which is the world’s biggest smartphone maker and is challenging Apple in the US market, said the service will be offered with no log-in required and no need to browse for a specific artist or song.

      

Samsung estimates that the mobile radio audience is about 50% of the total streaming-music audience across all platforms. The category is currently led by Pandora but in recent months has seen all sorts of new competitors from iTunes Radio in September to Spotify in December, Beats Music in January.

      

Users of Galaxy S3, Galaxy S4, Galaxy Note 3 and the Galaxy Note 2, Samsung Milk Music can be downloaded now through the Google Play store.