Vodafone Group Plc, reported a 13.5% jump in its total revenue of Rs 42,125.30 crore during the financial year 2014. The company's data browsing revenue rose 72% year on year in the last fiscal at Rs 3,436.9 crore, or about 10.3% of service revenues. Data users were 52 million, out of which 7 million are 3G customers.

The teleco continues to focus on strengthening its rural presence, where it lags behind its competetors Bharti Airtel and Idea, with a customer base of 8.94 crore, it said in a statement. At present 53.7% of total sub base of Vodafone India customers come from rural regions.

The revenue performance was driven by customer additions, price hardening and strong growth in data revenues. The EBITDA figure for the company jumped by 25.9% to Rs 13, 399 crore for FY 2014, from the previous year. The EBITDA margin also increased by 3.1 ppt to 31.8% during same period.

Vodafone India CEO Marten Pieters also raised the issues such as high taxes and levies on airwaves, scarce 3G spectrum and unfavourable M&A rules, but also hoped that, the next government would improve the situation soon.

Vodafone is planning to expand its M2M reach to 75 countries and will be rolling out hosting and IP-VPN services internationally and also aim that 95 percent population coverage in India by 2016 with 3G service.