Idea Cellular, on Thursday, announced the launch of 3G services in Punjab. Idea has 3G footprint in 28 Indian states with its own network set up across 13 large states, and through Intra Circle Roaming (ICR) agreements in the rest of the country.
 
Idea’s 3G tariff plans in Punjab have been designed to suit all pockets. From packs priced at Rs. 19 for 80MB data valid for 2 days, to Rs. 56 for 200MB for 7 days, and Rs. 98 for 300MB valid for 28 days, it also has unlimited 3G plans starting from Rs. 645 for uninterrupted data services for heavy data consumers. Idea will also be introducing a range of affordable 3G devices like high speed 3G NetSetter, Idea Netsmart Wi-fi Dongles, and Idea Smartphones in the Punjab market.
 
“Having witnessed consistent growth over the last 5 years, Idea is now well poised for the next wave of mobile broadband revolution, and has been investing in spectrum acquisition, network expansion, enhancing sales and service delivery channels, to proliferate mobile data services across the country. Our recent spectrum win in the 900 MHz and 1800 MHz band has now given us the ability to further expand our 3G network, and launch 4G services in key revenue markets including Punjab, at an appropriate juncture”, said P Lakshminarayana, Chief Operating Officer - Corporate, Idea Cellular. 
 
Idea is one of the leading mobile operators and the fastest growing in Punjab with a revenue market share of 21.3% as on Q3 FY14. With a network footprint of 4,553 sites, Idea offers 2G coverage across 227 towns and 12,103 villages in Punjab. The company is now investing in setting up a robust 3G network in the state and has the ability to launch 4G services, as well, in future.
 
“Idea is the only pan-India GSM operator to offer 3G services in Punjab and we assure our customers of a 3G experience ‘Like Never Before’. Idea’s 3G services will offer enhanced user experience to subscribers, allowing them to stream audio and video files at high speed, enjoy social networking, and watch movies, mobile TV and play HD Games. With a wide range of 3G data usage plans and Idea-branded 3G devices at attractive prices and affordable EMIs, Idea customers can now conveniently switch from 2G to 3G in Punjab“, said Sudhir Pradhan, Chief Operating Officer – Punjab, J&K and HP, Idea Cellular.
 
Idea’s 3G network in Punjab will offer an experience ‘Like Never Before’. It will cover Chandigarh, Nawanshahr, Jagraon, Malerkotla and Nabha; Ludhiana. Idea’s 3G network will grow to cover 170 towns across the state with 1800 3G cell sites by the end of FY15.