Mobi Wallet Payment Systems Limited (MMPL), a 100% subsidiary of Tata Teleservices Limited, on Friday announced launch of its dual payment gateway based online retail eCommerce websitewww.shop.mrupee.in powered by Infibeam,  a leading ecommerce company in India that offers retail platform www.infibeam.com and e-commerce technology platformwww.buildabazaar.com for SME's & enterprise clients.

This partnership brings to its customers and patrons great brands at incredible prices with a simple and intuitive browsing keeping in mind the safety and convenience features for making payments online. This is the first time in the industry that a dual payment gateway has been introduced that will give the customer 2 choices for making payment from mRUPEE wallet and/or net banking, debit card and credit card. This service will be available to both B2C and B2B customers.

Another first in the industry is that a new retailer assisted model has been introduced to facilitate those users who are not so technology or internet savvy. This would help the customers to benefit from fantastic deals, offers and discounts that are offered to online user community.

“Our primary objective is to drive the evolution of the payments landscape in India. This is a revolutionary thing from a wallet service provider providing end-to-end ecommerce transactions and we hope more customers gain access to the online shopping experience either as entrepreneurs or as customers as well as target the offline customers through a retailer assisted model. We see a huge opportunity in empowering customers to shop online using a safe and secured payment gateway like mRUPEE where they don’t have to worry about sharing their debit or credit card details. We are glad to join hands with Infibeam and believe that its vast portfolio of product assortments and powerful logistics network will help us reinforce our commitment of offering a superior experience to both online and offline customers”, said Pradeep Kumar Sampath, COO of MMPL.

“We are excited to be able to offer our customers the opportunity to have hassle free shopping experiences as enabling payments through mRUPEE will be safer and faster than almost any other payment method as it is simple, secured and convenient. We truly believe that our partnership with MMPL will enable us to live up to the evolving needs and expectations and offer engaging retail experiences to online and offline customers”, said Sachin Oswal, Chief Operating Officer and Co-founder, Infibeam.

This service aims at targeting both end of spectrum users viz online and offline customers. India has more than 160 million Internet users, of which 86 million accesses Internet using their mobile devices. And it is predicted that India will have 330 to 370 million internet users by 2015. Given the huge gap, there still exists a huge opportunity for those untapped semi-urban populate who either don’t have a computer at home or can’t access internet. To simplify lives and reach out to these segmented users, mRUPEE has also launched a Retailer Assisted eCommerce Channel which will enable mRUPEE retailers to sell eCommerce services to walk-in customers and offer the great discounts and offers to the offline customers.

Infibeam will handle MMPL retail back-end operations and will also offer over millions of branded products assortments across 50+ product categories at incredible prices. www.shop.mrupee.in will allow end-to-end customer experience from user to final delivery of the products with safety & convenience of paying via mRUPEE wallet along with any credit-debit card or net banking for transactions. Infibeam is one of the leading online retailers in India, offering over millions of branded products across 50+ categories reaching out to 6 million unique monthly visitors. Infibeam has its own logistics network in 11 Indian cities and 5 warehouses catering to 20,000 pin codes each.

With this launch, mRUPEE has taken yet another step towards revolutionizing the e-commerce landscape in India and this unique proposition of a retailer assisted dual payment gateway is a first in the mobile wallets category. The e-commerce channel, shop.mrupe.in will not only be targeting a broad range of customers comprising of youth, working executives, women etc. but will also allow retailers to sell ecommerce services and offer the benefits to a broad category of customers. mRUPEE wallet will enable customers to shop via www.shop.mrupee.in and provide end-to-end retail experience from purchase to final delivery of the products to its customers.