Amazon, on Wednesday unveiled Fire, the first smartphone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds all with the simple press of the Firefly button. 

 

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more. The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us”, said Jeff Bezos, Founder and CEO, Amazon.com.

                                                             

Amazon Fire sports a 4.7 inch HD display with an ambient light sensor and Dynamic Image Contrast that delivers better outdoor viewing. It is powered with 2.2GHz quad-core Qualcomm Snapdragon processor with 2GB RAM. It comes with global LTE and connectivity with nine bands of LTE, four bands of GSM, five bands of UMTS for better voice coverage and faster data speeds, 802.11ac support, Wi-Fi channel bonding, NFC, and Bluetooth.

 

Fire comes with 13 megapixels rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities. It also includes a 2.1 megapixels front-facing camera. Both cameras record 1080p HD videos. It has dual stereo speakers with Dolby Digital Plus for a virtual surround sound experience. 

 

Fire ships on July 25 and is available exclusively on AT&T. Customers can pre-order Fire at www.amazon.com/Fire-Phone,www.att.com and in AT&T retail locations nationwide. It comes in 32GB and 64GB variants. Fire with 32GB is available for $ 199 with a two-year contract from AT&T on next 18. Fire is also available with 64GB for $ 299 with a two-year contract from AT&T on next 18.