Vodafone spokesperson said: "Vodafone following its price change in November 2013 has revised its mobile Internet charges for Pay as Go (PAYG) users. At 4p/10KB, Vodafone still offers most attractive and lowest standard mobile Internet charges in the industry for pre-paid and post-paid customers. This is applicable to both 2G as well as 3G customers." The spokesperson added that this change is applicable across all circles but is being rolled out in a phased manner, Reports PTI.

The company had in November last year reduced the rates by up to 80 per cent to 2 paisa per 10 KB, from 10 paisa per 10 KB.

The company had said in November last year that as part of its strategy to "democratise" data, Vodafone was educating current and potential users about how Internet can add significant value to them.

As per FY'14, Vodafone India logged in 125 per cent year-on-year increase in data traffic. The company had 52 million data customers in the country, with 7 million of them 3G data users.

Vodafone competitors such as Idea Cellular, Bharti Airtel, Aircel, Reliance Communications, Tata Docomo, etc. are yet to respond to the new tariffs.