ASUS, on Wednesday announced the launch of ZenFone Series and Fonepad 7 for the Indian market. ASUS CEO Jerry Shen introduced the design philosophy of the ZenFone and the exclusive ASUS ZenUI mobile interface. ZenFone, offers a choice of screen sizes from 4 to 6 inches with ZenUI.

"We are very excited to bring this premium luxury to consumers in India. When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” said Jerry Shen, CEO ASUS.

All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use. The latest generation of ASUS Fonepad 7 is a portable 7 inch palm-sized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad 7 fully supports the Android 4.4 Kitkat upgrade, and its 3G function enables ubiquitous internet connection.

“We believe the ZenFone and Fonepad™ 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year”, said ASUS Corporate Vice President Eric Chen. 

“Intel is proud to join ASUS on the Zenfone journey in India with our Intel Atom processors and Intel XMM 6360 communications platform. The Zenfone offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel. 

ZenFone 4 has a 4inch display and a powerful 1.2GHz Intel Atom Z2520 processor with Quad-Thread Hyper-Threading Technology—providing smooth operations and great performance. Featuring two built-in cameras, a lightweight 115g slim line design, and availability in five fun colors (Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow), the ZenFone 4 is a mix of style and value for young people who demand the perfect companion for their mobile lifestyles. It is priced at Rs. 5,999.

ZenFone 5 has a 5inch IPS panel that delivers superb 1280x720 HD resolution in a stunning design that tapers to a minimum thickness of just 5.5mm. ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, allowing users to operate with any stylus or even a gloved hand. ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 2 GHz processor and features a brilliant 8 MP PixelMaster main camera with image stabilization. A backside-illumination sensor and wide-aperture f/2.0 lens allow users to effortlessly capture stunning digital photography. It is priced at Rs. 9,999.

PixelMaster’s Low-Light Mode measures available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400 percent. As a result, the ZenFone 5 captures great images and video—even in low light. ZenFone 5 is available in four brilliant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

ZenFone 6 offers an HD display that measures a fantastic six inches across, diagonally—allowing users to see much more of what they want. Like ZenFone 5, the brilliant ZenFone 6 display features GloveTouch and PenTouch technologies, so users can operate the device with gloved hands or any stylus. It also has a powerful Intel Atom Z2580 2GHz processor. It is priced at Rs. 16,999.

The large screen of the ZenFone 6 is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones, delivering a truly immersive entertainment experience. ZenFone 6 also includes a 13-megapixel main camera with exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for clear and sharp selfies or video calls. ZenFone 6 is available in four vibrant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users. For example, the ASUS-enhanced email app allows messages to be read by thread, so it’s much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye strain, while the Gallery app facilitates enhanced online synchronization.

ASUS Fonepad 7 features a powerful 2X2 Intel Atom Multi-Core Processor 1.2 GHz with Intel Hyper-Threading Technology that puts fast and responsive web browsing, as well as smooth HD video and gaming, at your fingertips. ASUS Fonepad 7 utilizes Intel Atom 2520 processors for best-in-class performance and power efficiency. And Fonepad 7 is built to last: Take it to go for 10 hours of 720P video playback or 30 hours of 3G talk time.

A whole new experience awaits you with the 7-inch ASUS Fonepad 7. Upgradable to Android 4.4 Kitkat, it also features a MicroSD slot for an additional 64GB of storage. 3G phone functionality with Dual SIM on one device is perfect for travel. The ASUS Fonepad 7 delivers an intuitive user experience on a highly portable device that’s perfect for work or for play. Use it to read ebooks, for gaming, or to keep up with friends on social media. It comes in your choice of four vibrant colors: White, Blue, Black or Red.

The ASUS Fonepad 7 features rounded edges and a streamlined chassis with a high-gloss finish. At just 110mm wide, it’s easy to hold in one hand while reading or watching videos. Dual cameras with the new ASUS ZenUI interface allow you to capture compelling images in every situation.