Fiona Lam has joined Brocade as senior marketing director for Asia Pacific (APAC), responsible for driving the company’s corporate and channel marketing strategies across the region.

Lam will be based in Hong Kong and report directly to Brocade Chief Marketing Officer (CMO), Christine Heckart. In her new role, Lam will spearhead strategic marketing initiatives, including focused channel programs, to reinforce Brocade’s leadership in Ethernet fabrics, Software-defined Networking (SDN), and Network Functions Virtualization (NFV) across APAC.

A technology marketing veteran with two decades of industry experience driving corporate, field, and channel marketing initiatives for leading vendors, Lam was most recently head of marketing and director of channel marketing for Asia Pacific and Japan at Riverbed. While she was there, she led the entire marketing operations in APJ as well as driving targeted marketing programs that were vital in securing partnerships across an ecosystem spanning distributors, resellers, service providers, and integrators.

Prior to Riverbed, Lam was vice president of marketing for Greater China at Monster.com, and held senior APAC field marketing and strategic partner development roles at Juniper Networks.