Jivi, on Thursday announced the launch and availability of Jivi JSP 20, India’s lowest-priced Android smartphone, slimmest in 3.5 inch display segment as well, at Rs 1999 only. It is probably the lowest priced Android smartphone in the world as well. It is exclusively available on Amazon.in.

“Prime Minister’s Digital India program envisages citizens accessing e-services on highly affordable mobile devices. We are supporting his vision of a smartphone in every Indian’s hand by 2019 by shattering the price barrier. However, a sub US$ 33 Android smartphone does not mean any compromise on functionality whatsoever. This launch is bound to trigger the largest conversion of feature-phone users to smartphone users in the country. This is just a beginning. We intend to introduce lowest-priced 3G, dual-core, quad-core and octa-core phones as well in the days to come. In accordance with Prime Minister’s vision of ‘Made in India’, we are considering setting up a manufacturing facility as well in future. The economics are being worked out. The intention is to reduce the electronics import bill of the country in whatever little way we possibly can”, said Pankaj Anand, CEO, Jivi Mobiles. 

Jivi JSP 20 is available exclusively on Amazon.in. The online booking opens today and users can pre-book the phone from 1:30 pm onwards. Buyers placing order on Amazon.in during the 7 day long pre-booking period (September 18 to September 24, 2014) shall be given an attractive flip cover worth Rs 499 free which brings the effective price of the phone down even further. Amazon.in shall start delivering JSP 20 from September 25, 2014 onwards.

“We are excited to partner with Jivi Mobiles and provide an easy & convenient access to the Jivi JSP 20 smartphone to customers across India. This aligns with our vision of building a place where customers can find, discover & buy anything that they desire to buy online,” said Samir Kumar, Director Category Management, Amazon India.

“It is the only phone in its segment to have an OGS (One Glass Solution) display wherein one of the glass layers in the capacitive touchscreen stack gets replaced by thin insulating material, Indium Tin Oxide, a rare metal, reducing its thickness. What’s more, it’s not just light on pocket but in weight as well- measuring just 95 grams,” said Pankaj Anand. 

It has 3.5 inch full capacitive touchscreen that displays bright and vivid colours in 320 x 480 pixels resolution. It has a 1GHz processor and runs the Android OS. It runs WhatsApp, Facebook,  YouTube and many more Android applications. Jivi JSP 20 supports six languages for messaging – English, French, Hindi, Tamil, Telugu and Urdu. The Jivi JSP 20 comes with support for two SIM cards. It also supports 2G, EDGE & GPRS and files can be exchanged through Bluetooth connectivity.

It also offers a 2 MP camera with LED flash and comes pre-loaded with LED torch flashlight widget and shortcuts on home screen for music player, WiFi, Bluetooth, data sync and brightness. The lock screen displays messages received to enable direct access with a single touch.

The home screen also has an FM radio widget. The phone comes with a 3.5 mm universal audio jack and earphones with soft earplugs. Its 1350 mAh Li-Ion battery lasts up to 7.5 hours even with mixed media usage. Rest assured that you will not have to look for a charging point every now and then.