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Peel Smart Remote app hits first 100 million users in just 30 months
TT Correspondent |  |  10 Nov 2014

Peel announced that its smart universal remote app has reached 100 million total global users in just under 30 months,  a pace that only a handful of Silicon Valley’s fastest growing companies have managed to achieve.

In comparison, Facebook took more than 4 ½ years to acquire its first 100 million users and Twitter and Tumblr more than 5 years. More recently, highly social apps such as Line and Instagram have reached the milestone in 19 months and 26 months respectively. Peel’s accomplishment is just behind chat app Tango’s 29 months and just ahead of Skype’s 32 months. 

“Our plan at the beginning of this year was to triple our overall user base to 125 million and we are ahead of pace to accomplish that goal. Demand in the US as well as in India and Asia has really surprised us. We are now the clear global leader in smart home control,” said Thiru Arunachalam, CEO and co-founder of Peel.

Thiru Arunachalam, a graduate of National Institute of Technology Tiruchirappalli (NITT) who previously worked at Apple, added that Peel is now preloaded on a variety of popular Android smartphones and tablets sold in India. These include the Galaxy S4 and S5 from Samsung and Xolo’s Q2100, which was launched earlier this month, is available for Rs.13, 499 only and includes a fingerprint sensor. The Peel Smart Remote app, which already has more than 1 million activated users in India, will also soon be available on phones from Spice and Celkon.

“We would like to take the opportunity to congratulate Peel on reaching the coveted milestone of 100 million users. We are proud to be associated with such an innovative technology partner as Peel,” said Prashant Bindal, CEO, Spice Mobility.

"CELKON is delighted to partner with PEEL to provide smart remote technology on a smart phone under US$35 that is within reach of the masses,” said Rajesh Gupta, Vice President Service at Celkon Mobile.

Peel works with 3,500 brands of TVs, including popular LG and Samsung models, and 600 set-top boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable, along with air conditioners and other appliances. For Indian consumers, Peel features TV listings from WhatsOnIndia.

To date, Peel users have generated more than 50 billion smart remote commands, and paired 60 million televisions, 20 million set-top boxes and 2 million air conditioners with the app. Peel counts as a user anyone who has initiated registration in its app.

“Controlling your TV experience – and eventually your entire home – from your smartphone will soon be as common in India as using your phone as a camera,” added Thiru Arunachalam.

    
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10 Nov 2014(IST)  
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