Micromax has announced its new venture, a subsidiary of Micromax, Yu Televentures, has partnered Cyanogen to offer a customised user experience to end users, and will work with various companies to build a layer of services into the operating system itself. The first handset will be launched in December, though details of the device and pricing were not disclosed.

Micromax and Cyanogen have been in dialogue for the past one year, under the Project Yureka. Project Yureka was conceptualised to engage directly with consumers and bring innovations that solve consumer problems, not just software or hardware upgrades and is taking the shape of a new brand YU.

"This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customised experience to users. We strongly feel that Cyanogen is the right partner to help us deliver a differentiated experience in the mobile ecosystem, we are together committed to challenge the limits of possibility and create a new world." Micromax co founder Rahul Sharma told PTI.

The brand will engage directly with end users, providing them with bootloader access to help them come up with software upgrades that they want on their phones, he added.

Cyanogen operating system, built on Android, is known for delivering rich software advancements that optimise performance, customisation, security and privacy features on mobile devices.

PTI