Flash Networks has signed a memorandum of understanding (MoU) with Nokia Networks to provide Flash Networks’ Layer8 monetization solution to mobile carriers worldwide. Nokia Networks will extend its portfolio with the Layer8 solution in 2015. This mobile monetization solution has already been selected by seven Tier 1 mobile operators around the world and is currently being deployed for 50 million users with a growth potential of reaching up to 200 million subscribers in 2015.
 
“Through our collaboration with Flash Networks, we see a unique opportunity to truly disrupt the old ways of creating service and business models. When operators become a key part of the value chain for advertisements, it changes the foundation of how we as the telecommunications industry earn money and grow our business,” said Thorsten Robrecht, Vice President, Partner Business Unit at Nokia Networks.
 
“We are delighted to be extending our relationship with Nokia Networks to drive the uptake of the Layer8 monetization service. Together we create a massive opportunity for both carriers and content providers to reinvent the way they interact with subscribers,” said Liam Galin, President and CEO of Flash Networks.
 
Appearing as a visual layer on the user’s browser, Layer8 unveils relevant content and operator-owned advertising space when subscribers click on an unobtrusive “page curl”.  Mobile web pages browsed by subscriber’s exhibit rich content and potential offers, resulting in significant revenue opportunities for mobile operators. The solution itself is clientless and works from the core of the network or the cloud and therefore runs on any device and any operating system.
 
Flash Networks and Nokia Networks will not only act as the technology providers but will also manage the entire lifecycle of Layer8, including the creation of a complete ecosystem. The ecosystem, which already includes over 200 partners, will enable operators to offer use cases such as local content recommendation, coupons, price comparisons, app recommendations, the upsell of data packages, and much more. This enhanced offering adds new value to the user experience in a clientless and non-intrusive way. The cooperation will be underpinned by co-marketing and sales activities, building on and increasing the collaboration that already exists between the two companies in the optimization domain.