Brocade, on Thursday announced the appointment of Srikanth Natarajan to the position of director of Channels and Alliances for India and the participating countries in the South Asian Association for Regional Cooperation (SAARC). In this newly created role, Natarajan is responsible for building Brocade’s channel market strategy, establishing channel engagement operations, driving partner enablement and partner recruitment, and achieving business success for Brocade and its channel partners. The role will cover Brocade’s portfolio across SAN, Campus Networks, Ethernet Fabrics, SDN and NFV. Natarajan will be based in Bangalore, and report to Edgar Dias, Brocade regional director for India and participating countries in the SAARC.

Natarajan is an enterprising sales business leader with over 25 years of experience in the IT industry in India and Asia Pacific. He offers the knowledge and experience of various capacities of sales management and business development, strategic partnerships and alliances, channel marketing, large account management, and global enterprise theater account management. Natarajan was most recently in a sales leadership role at Dimension Data India, and in the past has worked with multinational companies such as Cisco Systems and Thakral Computers, and Indian IT companies including Idea Device Technologies, Zenith Computers, and Microland Limited.

“Brocade is in an exciting growth phase in India and we are building a team that will successfully reflect the company’s leadership in the New IP to our customers and partners. Srikanth’s strong industry knowledge and deep relationships, as well as his proven track record in achieving partner and customer satisfaction, and driving revenue growth and profitability, will be assets for this newly created channel leadership role in India,” said Edgar Dias, regional director for India and participating countries in the SAARC, Brocade.

“Brocade is making great strides in IP and software networking, and continues to build on its leadership in SAN. Channel partnerships will be key to Brocade’s success and I’m pleased to take on this role of defining the channel strategy and making our partnership with the channel very successful. The upside for Brocade in India is significant and I’m very excited to be here,” said Srikanth Natarajan.