Leading Indian handset manufacturer Karbonn and SwiftKey, the market-leading keyboard app entered into an exclusive partnership to bring intuitive language typing to their smartphones with the launch of Titanium Mach One Plus in India for Rs. 6,990. The partnership aims to bring SwiftKey’s most innovative features to Karbonn customers in up to 22 local languages, including: Hindi, Malayalam, Assamese, Bengali, Bodo, Dogri, Gujarati, Kannada, Kashmiri, Konkani, Tamil, Telugu, and Urdu, spoken by over 70% of the Indian population.
 
Powered by artificial intelligence, SwiftKey Keyboard provides personalized predictions and auto corrections, learning and adapting to the unique typing style of each user.
 
“SwiftKey remains committed to innovating and improving our product for the Indian market and tailoring it for each individual user, their writing style and the languages they use. This year we are putting even greater effort into ensuring that SwiftKey is the keyboard app of choice for people in India,” said Eric Collins, Chief Revenue and Distribution Officer.
 
“India is currently the second largest smartphone market in the world expected to touch over 650 million smartphones over the next four years. This growth is expected to be driven primarily by Socio Economic Segments B, C and D with limited digital skills and English language fluency. Vernacularising the smartphone experience would play a pivotal role in connecting the next 100 million users under the smartphone fold. Our exclusive partnership with SwiftKey is aimed at empowering Indian smartphone users with the choice to type and share their thoughts in their local language by bringing the most advanced keyboard solution on Mach One Plus. Extending the benefit to existing users, Karbonn customers would receive an exclusive over-the-air update with the latest SwiftKey Keyboard,” said Shashin Devsare, Executive Director of Karbonn Mobiles.
 
Titanium Mach One Plus is the first device in the series to be integrated with SwiftKey Keypad enabling users to send messages, post statuses on social media networks, share emails and chat in up to 22 local Indian languages.  The device is equipped with “Gesture Suite” which includes an assortment of highly intuitive gesture enabled features to facilitate faster navigation with minimal interaction between the user and the device. The “Gesture suite” include ‘Smart Awake’ that enables direct access to notifications and apps from lock screen, “Multi Gesture” for easy access to preferred functions with 2 fingers swipe, “Smart Eye Gesture” which automatically pauses running videos when the user looks away from the screen and Smart Swipe option for music player which enables switching to the next song by simply waving your hand over the screen.
 
The device also boasts of an in-built “stamina mode” for optimising battery usage once the device reaches the threshold battery level. Powered by Android Lollipop, Mach One Plus comes with 1.3GHZ Quad core processor and 2GB RAM and 16 GB ROM for a smooth gaming and multitasking experience. It also offerss numerous pre-embedded utility and entertainment based apps including Amazon, Flipkart, Hungama Movies, Savan, Opera, OLX, CleanMaster etc. It is available in three elegant colour variants- Blue Black, White and Gold across eCommerce platforms and retail stores across the country at an affordable price of Rs. 6,999.
 
Specifications of Karbonn Titanium Mach One Plus:
 
• RAM- 2GB RAM
• Memory - 16GB internal memory expandable up to 32GB
• Processor -  1.3GHz MediaTek Quad Core Processor for unmatchable performance and smooth gaming experience
• Gesture Suite- Quick access to popular features with a single gesture, Smart awake notifications, Pauses videos automatically tracing eye movement etc
• OS - Android Lollipop
• Display - HD 720x1280 display
• Camera- BSI 5MP front and 8MP back camera with Flash
 
The keyboard layouts have recently been redesigned to make them even more intuitive and adaptive, making it easier to communicate for speakers of these Indian languages. In addition to a row of contextually relevant word predictions, as present in all languages on SwiftKey, these layouts also include a set of contextually aware keys.
 
The layout of these contextually aware keys maintains the structure of the active language, mimicking how Hindi speakers would have been taught the language at school to make the experience more intuitive.
 
The SwiftKey team worked hard to provide as valuable an experience as possible for its Indian users, enlisting the support of language expert Dr. Jha of Jawaharlal Nehru and his students, who worked very closely with the team to develop Indian language models. The collaboration between SwiftKey and Karbonn is a milestone for both companies in their ongoing mission to bring easier, faster communication to their Indian-speaking users.