Elitecore Technologies, on Wednesday announces that it has successfully enabled du, a leading Tier-1 operator in the Middle East, to deploy a platform with multiple capabilities to monetize. The spread of public Wi-Fi is a key aspect of the Smart City vision, which aims to make the U.A.E one of the world’s most connected and sustainable places.

The Elitecore SMP allows du to deliver enhanced WiFi services with varied usage options.  That includes complementary basic Wi-Fi access, free high-speed access for government usage, as well as premium paid high-speed Wi-Fi.  The platform also includes advanced management capabilities such as analytics and insights into usage and customizable push notifications for nearby WiFi availability.  It also includes monetization capabilities including location-specific, context-aware advertisements and offers across du hotspots.

“Elitecore’s comprehensive SMP helped us to offer anytime-anywhere connectivity, helping us to rapidly push forward the Smart City initiative in Dubai. With the Elitecore platform, we are able to develop business models that both benefit the public and create new monetization opportunities,” saidJihad Tayara , Vice President Business Development & Strategic Partnerships, du.

“We are glad to be a preferred technology enabler and allow du to move a step closer towards the U.A.E’s transformation into the one of the smartest places in the world. Elitecore's flexible and scalable platform, along with its proven expertise, has enabled du to launch next-generation innovative Wi-Fi services and differentiate itself across various business markets,” said Akshat Joshi, VP- Wi-Fi Product Management, Elitecore Technologies.

Elitecore SMP modules offered at du include robust and convergent 3GPP AAA, MAP Gateway, PIAP-supported, TRA-compliant, multi-lingual customizable captive portal with branding and advertising capabilities, web self-care, partner settlement, voucher management, policy control and a prepaid rating and charging system. Elitecore provided a monetization platform including mobile apps for iOS, Android and Windows, an advertisement server and reporting and analytics.