One of India’s biggest online marketplace, Snapdeal on Tuesday launched the multilingual interface allowing customers to use among 12 language options for shopping through mobile app. The effort is made to reach out to more customers across the country, reported PTI.
 
With the launched of multilingual interface, users can shop on the mobile app in Hindi and Telegu starting today.
 
However, other local languages such Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added on January 26, 2016, the company said. The multilingual interface is available only on mobile app as of now and not on the web.
 
"India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multilingual is driven by the feedback that we have received from our users," said Rohit Bansal, Snapdeal co-founder.
 
He said the multilingual interface has expanded its reach to an additional 130 million smartphone users in the country, who use internet in regional languages.

Bansal further said there are 22 major languages spoken in the country and going forward, they will add the remaining 10 languages.
 
He said e-commerce currently contributes about 1-2 percent of the retail business in the country and in coming 7-8 years, the percentage is likely to increase up to 10 percent.
 
The company said it has developed a grammar engine to ensure an error-free translation.