Vodafone India, on Monday announced the roll out of its 4G network in Thiruvananthapuram (Kerala) following its successful launch in Kochi recently.  Built on the efficient 1800 MHz band, this network will enable Vodafone 4G customers to access internet via mobile with speeds across a range of smart devices including Mobile Wi-Fi. Vodafone 4G services can be readily accessed from 4G enabled handsets offered by leading smartphone manufacturers available across the country.

Vodafone’s 4G service in Thiruvananthapuram is built on a strong fibre backhaul, and is supported by its own new and superfast 3G services on a modern network of 2100 MHz. This makes Vodafone the first telecom operator in Kerala to offer 2G/3G/4G services on its own state of the art convergent radio technology - uniquely positioned to provide customers with seamless mobile internet experience.

“4G has the potential to revolutionize the mobile experience through powerful innovation that impacts how we work and live. Vodafone’s global expertise and experience of largest 4G network having presence across 19 countries gives us a better understanding of this technology and the needs of the 4G customer. We started our 4G roll-out in India beginning with Kochi and are now delighted to launch our high-speed 4G services in Thiruvananthapuram that will give customers the power to experience the most advanced wireless broadband experience available across the globe today. As a steadfast partner of Digital India, we remain focused on deploying multiple technologies –be it 2G, 3G and now 4G-for optimum use as  each technology has its own vital role to play in servicing the myriad connectivity needs of consumers across the country,” said Suresh Kumar, Operations Director –South, Vodafone India.

Vodafone will increase the intensity of its 4G rollout covering important metros - Mumbai, Delhi, Bengaluru and Kolkata before March 2016. Testing of 4G services in these locations has already commenced successfully and Vodafone India has partnered with leading global technology service providers for the network roll-out.

For its customers in Thiruvananthapuram, Vodafone is offering a bonanza of special benefits to enjoy the 4G experience seamlessly. This includes:
 
• FREE upgrade to 4G for all Vodafone customers in Thiruvananthapuram along with 4G SIM
• Watch movies of your choice - Free Unlimited movie subscription through a partnership with Hungama Play - access to 7500 + titles (including 200+ Malayalam movies) for 3 months
• Listen and stream latest songs with Free unlimited music streaming on Vodafone Music (more than 1.2 million songs to choose from)
• 100% Extra Data – for all 4G RED customers for 3 months
• Packs ranging from a trial pack of 120MB at Rs 29 to a bonanza pack of 20GB at Rs 2499 (subject to applicable taxes).
• 4G Mobile Wi-Fi that supports connectivity for up to 10 devices
 
Seamless customer experience

• Instant SIM swap at all Vodafone stores and select retail outlets
• Request for 4G SIM through call centre and SMS <4GSIM to 199>
• Same day door-step delivery of postpaid 4G SIMs (for requests received before 4:00pm that day)
 
“Kerala is a significant growth market for Vodafone India with data revenue growing over 75% annually, which is well above the national average. After a successful launch in Kochi recently, we are proud and delighted to bring our 4G services to the capital city of Thiruvananthapuram. With this launch, we are happy to announce that our 4G footprint in Kerala has increased to 10 towns. We will soon expand our footprint to Kozhikode and continue to pursue our customer centric strategy of catering to the evolving needs of retail and enterprise customers for better and smarter solutions for both voice and data. We invite our data savvy customers in Thiruvananthapuram to make the most of the bonanza of special benefits being offered and enjoy the best mobile internet experience,” said Abhijit Kishore, Business Head –Kerala, Vodafone India.

Kerala is a focus market for Vodafone India. Over the last 18 months, the company has invested more than Rs 700 crores in Kerala towards network expansion and modernization to build a technology and energy efficient network architecture to support the volumes and need for speed from customers. With one of the largest retail footprints in Kerala of 303 exclusive retail stores, Vodafone’s products and services are easily available across all parts of the state.
 
Vodafone 4G will significantly enhance the mobile internet experience for customers who will be able to download/upload videos and music faster, enjoy seamless video chats and connect on their favorite apps with greater ease. Customers will also be able to enjoy features like high definition video streaming, mobile gaming and two-way video calling.